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What’s in a name?

What’s in a name?

about 7 years ago


Does the name of your company really make a difference? Do you shop somewhere because you like the name of the shop, or is it the product and level of service you receive, whether you’re buying a new pair of shoes or a new dress, getting something to eat or buying a coffee?

Hopefully most of you reading this will identify with my question and can honestly answer that “we choose to shop where we like the product and get a good level of service, and the name above the door doesn’t matter”.   After all, where does a name originate?   Why Top Shop, River Island, Zara, Starbucks, Mcdonalds, Wagamama?   Do you ever ask yourself why a company is called what it’s called?

I often get asked by both candidates and clients, “what does TRP recruitment stand for?   Or “why are you called TRP recruitment”?

Well, the answer is very simple, we are The Right People’.

We’re a specialist recruitment consultancy to the Fashion and Retail industry covering all areas across Design, Technical, Head office and Retail Operations.  

For clients:  We are ‘The Right People’ to help you find ‘The Right People’ for your company.

For candidates:  We are ‘The Right People’ to help you find your job, to help you make your next career move

There are a lot of recruitment agencies in London and throughout the UK, some large, some small, but most offer similar services. I am sure most of you reading this will have used more than one agency during your career, whether it has been to recruit for staff, or to look for a job.   You will have used the agency through word of mouth or because you knew someone there or because you have received a good level of service from your recruiter.

What are your thoughts on an agency name? Is it the name or the people that count?


I would love to hear your thoughts.


Contact - shelley@trprecruitment.com