We have a fantastic opportunity for our client who hold the licence for Reebok Europe. They are seeking a commercially astute leader to take ownership of the performance and merchandising strategy for direct-to-consumer digital channel across Europe. Based in London, you'll drive sales growth, maximise profitability, and deliver an exceptional brand experience to their customers.
Main responsibilities will include:
Own the commercial performance of Reebok.eu, delivering sales, margin, and Ebit.
Lead merchandising strategy, including Open-to-Buy management, seasonal range planning, and product launches.
Develop and execute profitable trading and marketing strategies across digital channels.
Oversee UX/UI improvements, product content, and visual merchandising to optimise conversion.
Manage digital operations including stock forecasting, pricing, markdowns, promotions, and catalogue uploads.
Collaborate cross-functionally with Merchandising, Marketing, and Customer Service teams.
Lead strategic initiatives including omni-channel and platform improvement projects.
Person Specification:
Proven senior-level digital commerce experience with full P&L responsibility, ideally in fashion, sportswear, or consumer goods.
Strong merchandising expertise with advanced analytical and commercial skills.
In-depth knowledge of Shopify Plus (or similar), digital merchandising tools, and e-commerce integrations.
Skilled in UX/UI principles and their impact on conversion.
Excellent leadership and stakeholder management abilities.
Fluent in English, additional European Language is an advantage.
