Job Description
A fantastic opportunity has become available to join an amazing Fashion group as an Ecommerce trade Manager. This incredible businesses housing incredible premium brands and operates on global scale.
Main Responsibilities will include:
- Delivering on the sales target and KPIs, as aligned at the start of the year, for each of the investment brands in your remit
- Establishing and carrying out a weekly trade and content calendar for each of the investment brands, ensuring that it aligns with all product launches and promotion plans, in partnership with the Digital Marketing Manager, and maintaining an agile approach to ensure targets are met
- Partner closely with the email marketing manager to develop an email and performance marketing communications plan, ensuring it aligns with trade and brand plans.
- Making recommendations to the senior e-commerce trade manager on features and functions for each of the investment brand's sites you oversee that would best deliver on the agreed KPIs and drive sales
- Assisting the Director of Digital in the preparation of the quarterly e-comm business reviews with the investment brands and senior stakeholders in the business
- Assisting the senior e-commerce trade manager in the OTBs (product selection that aligns with the previous season's assortment and best/worst performances and a balanced category split) for each of the investment brands and ensuring they align with the sales goals for the retail year and remain within budget.
- Analysing and interpreting data from Google Analytics, Shopify, and other analytics tools, collating into a weekly performance report for the wider team and key internal stakeholders within the business, with performance YTD vs. established KPIs [ST, gross sales, average discount, AOV, ASP, IPT, category and product performance, return rate, traffic and conversion channels, sales by shipping country, database growth, etc.] and their targets
- Preparing Monthly BP and Commercial Review Reporting: ST by category and SKU, best performing SKUs, performance by country, customer profile analysis, stock levels, etc.
- Work with third parties as relevant and help with relationship management with these partners.
- Conduct weekly catch-ups with Brand on performance and align on upcoming weekly planned activities on both ends.
- Communicate with the logistics/IT team to optimise NetSuite integration and workflow: order fulfilment, stock sync, returns and cancellations and general issues encountered.
- Work closely with the operations team to ensure optimum stock levels are always maintained and any OOS or at-risk stock is managed effectively, as well as communicated to the wider digital team.
- Liaise with the IT team and logistics to optimise processes to guarantee the best customer experience.
- Keep updated on Shopify best practices and enhancements to continuously improve the customer UX.
Person Specification:
- Data-oriented with a strong commercial mindset
- Experience working in a fashion e-commerce business - wholesale is ideal
- Strong communication skills and the ability to project manage cross-functionally
- Highly organised, with strong attention to detail
- Sincere, patient, adaptable, and positive attitude
- Experience forecasting, owning, and delivering against the annual sale's target
- Experience overseeing OTB forecasting of new products is a plus.
- Understanding of Shopify/Shopify Plus, Google Analytics, and other analytics platforms
- Experience with NetSuite is a plus.
