Job Description
A fantastic opportunity has arisen for an experienced PR and Marketing Manager with a strong background in luxury fashion, jewellery and global PR strategies, to join a wonderful premium/luxury jewellery brand based in their Head Office in South West London. With a passion for fashion a creative mind and some global connections in the luxury sector you will report directly into the MD.
Main Responsibilities will include:
- Act as luxury brand ambassador for the brand, maximising brand exposure nationally and internationally
- Manage and liaise effectively with the external PR agency for UK & US press cover
- Manage daily PR sample and image requests for the international markets
- Maintain and form strong relationships with journalists/bloggers/stylists within the luxury accessories and fashion industry
- Proactively pitching products and news. Create effective relationships with other departments to maximise sales opportunities
- Regularly communicate with stores through e-mail and face-to-face visits
- Searching and confirming models for shoots
- Working with Digital Marketing to finalise mood boards
- Co-ordinate and lead on the management of store events and press launches
- Assist with Digital PR and Communication Strategies
- Keeping up-to-date with all aspects of fashion / popular culture and read all major print and online newspapers on a regular basis
- Compile press material including release, teasers and visuals
- Maintain and update media database and mailing lists
- Maintain press coverage and press book
- General Press Office administration duties
- Attending international press events as required and reporting back to MD with ideas and improvements for implementation
- Oversee and aid creation of social media calendar, working alongside E-Commerce and Digital Marketing Team
- Experience in pitching and creating digital content
- Experience in writing blog briefs and managing influencer collaborations and giftings
Person Specification:
- At least 3-5-year experience within fashion PR and Marketing globally
- Degree educated or similar qualification with a subject related to fashion
- Creates exciting and catching press releases, writing in style that reflects the brand
- Instinctively creative, with the willingness to listen to other opinions
- Demonstrates outstanding relationship management skills, reaching out to global markets
- Highly organised, and planning, managing and executing local and global events
- Polished and well-groomed appearance with a conscious adaptation to the luxury sector
- Clear and dynamic communicator on all levels
- Affinity to adapt quickly to new situations
- Can-do Attitude and going the extra mile
- Strong IT skills in MS Office
- Proactive, diligent and efficient working
- Eye for creative detail
