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PR & Marketing Manager - Jewellery Brand

Job Title: PR & Marketing Manager - Jewellery Brand
Contract Type: Full Time
Location: London, England
Salary: £30000 - £35000 per annum
REF: 3389_1631266324
Contact Name: Georgia Hanley
Contact Email:
Job Published: about 1 year ago

Job Description

A fantastic opportunity has arisen for an experienced PR and Marketing Manager with a strong background in luxury fashion, jewellery and global PR strategies, to join a wonderful premium/luxury jewellery brand based in their Head Office in South West London. With a passion for fashion a creative mind and some global connections in the luxury sector you will report directly into the MD.

Main Responsibilities will include:

  • Act as luxury brand ambassador for the brand, maximising brand exposure nationally and internationally
  • Manage and liaise effectively with the external PR agency for UK & US press cover
  • Manage daily PR sample and image requests for the international markets
  • Maintain and form strong relationships with journalists/bloggers/stylists within the luxury accessories and fashion industry
  • Proactively pitching products and news. Create effective relationships with other departments to maximise sales opportunities
  • Regularly communicate with stores through e-mail and face-to-face visits
  • Searching and confirming models for shoots
  • Working with Digital Marketing to finalise mood boards
  • Co-ordinate and lead on the management of store events and press launches
  • Assist with Digital PR and Communication Strategies
  • Keeping up-to-date with all aspects of fashion / popular culture and read all major print and online newspapers on a regular basis
  • Compile press material including release, teasers and visuals
  • Maintain and update media database and mailing lists
  • Maintain press coverage and press book
  • General Press Office administration duties
  • Attending international press events as required and reporting back to MD with ideas and improvements for implementation
  • Oversee and aid creation of social media calendar, working alongside E-Commerce and Digital Marketing Team
  • Experience in pitching and creating digital content
  • Experience in writing blog briefs and managing influencer collaborations and giftings

Person Specification:

  • At least 3-5-year experience within fashion PR and Marketing globally
  • Degree educated or similar qualification with a subject related to fashion
  • Creates exciting and catching press releases, writing in style that reflects the brand
  • Instinctively creative, with the willingness to listen to other opinions
  • Demonstrates outstanding relationship management skills, reaching out to global markets
  • Highly organised, and planning, managing and executing local and global events
  • Polished and well-groomed appearance with a conscious adaptation to the luxury sector
  • Clear and dynamic communicator on all levels
  • Affinity to adapt quickly to new situations
  • Can-do Attitude and going the extra mile
  • Strong IT skills in MS Office
  • Proactive, diligent and efficient working
  • Eye for creative detail