Job Description
We are seeking a motivated and enthusiastic individual to join a thriving womenswear brand as a PR and Marketing Executive. Our client specialises in creating stylish, versatile clothing. This role offers an exciting opportunity to contribute to the development and execution of their PR and marketing strategies, helping to elevate brand presence and progress with the company.
This opportunity will suit someone with previous experience within PR & Marketing within the fashion or retail industry with a can-do attitude!
Main responsibilities will include:
Assist in the coordination of press events, product launches, and influencer collaborations, including managing guest lists, RSVPs, and event logistics.
Support the PR and Marketing team in planning and executing integrated campaigns to drive brand awareness, customer engagement, and sales growth.
Maintain and update media contact lists, fostering relationships with journalists, bloggers, and influencers to secure press coverage and partnerships.
Monitor media coverage and social media platforms for brand mentions, trends, and opportunities for engagement or outreach.
Stay informed about industry trends, competitor activities, and emerging marketing technologies to inform strategic decision-making and innovative ideas.
Assist with the development of marketing materials, including email campaigns, newsletters, and promotional materials, ensuring consistency with brand messaging and aesthetics.
Provide administrative support to the PR and marketing team.
Person specification:
Prior experience in PR & Marketing, preferably within the fashion or retail industry.
Proficiency in social media platforms, content management systems, and marketing analytics tools.
Excellent organisational skills and attention to detail, with the ability to manage multiple projects and deadlines simultaneously.
Strong written and verbal communication skills.
Creative thinker with a passion for fashion, trends, and storytelling.
