Job Description
I am recruiting a Digital Marketing Manager for a premium, trend lead women's fashion brand. This London born business is a firm favourite amongst A list celebrities and found in the wardrobes of most of London's glitterati. The company is thriving and has grown significantly in the last few years making this a very exciting opportunity. This role will suit someone who has experience working in a fashion brand/ premium retail background or agency. Someone who enjoys working in a fast pace environment with a vibrant and passionate team.
Main Responsibilities Will Include:
- The Digital Marketing Manager will work in driving the global digital acquisition strategy across all digital channels.
- Working closely with internal partners in the briefing of digital assets to support marketing activities eg: paid social ads
- Regular communication with search/social agency to ensure end to end communications
- Optimisation and monitoring across all paid channels and markets
- Produce clear and comprehensive reporting and analysis using data driven findings to refine and optimise performance
- Work with creative, brand and ecommerce team to define and implement a robust email marketing plan and user journeys
- Remain aware of latest digital trends and providing recommendations for new and innovative customer acquisition methods
- Maximise return on investment whilst maintaining strict control on overall budgets
- Influence strategy with regards to international customer acquisition and increasing brand visibility in new markets
Person Specification:
- At least 3 years working for either an online retailer or digital marketing agency
- A strong understanding of brand marketing techniques and strategies
- Flexible approach to work with the ability to adapt to the different needs of individual projects
- Ability to work with people at all levels of the business
- Ability to work with multiple software programmes: Excel, Google Docs, Google Analytics, Shopify Plus, DotDigital, Looker
- Would suit an enthusiastic individual who wants to learn and grow with the role
