about 2 years ago
Trends for 2021
Two main trends stand out so far for 2021 and they are the following.
High heels are out and trainers are in mainly due to Covid19 restrictions on going out and work from home is the new normal.
Even before the pandemic, with the appeal of athleisure and casual wear, trainers were proving to be more popular than heels which is why the luxury brands are designing trainers into their collections. Everyone has to adapt to the market and develop lower heels and trainers especially as trainers have become part of our classic wardrobe as they speak to all generations and styles.
Demand for Stilettos was down 12% and heel boots saw a decline of 9% from the year before whereas Searches for slippers were up 242%, and within that category searches for clogs were up 110% which was proved when Crocs reported their 2020 revenue climbing more than 12%, to $1.4 billion, a record high for the company.
All this is why Kurt Geiger has decided not to launch a new style stiletto for the new season despite always having done so citing “A complete reversal of trends” with trainer sales continuing to be very strong, unlike heels. So, this year they will be designing trainers and flats.
And to prove the point, Vogue USA has Kamala Harris on their front cover in the quintessential American trainer brand, Converse not the high heels you would normally expect. She looks comfortable and relatable.
We do not think this is the end for high heels especially once the restaurants, clubs, and parties start again and we all know fashion changes all the time, but for now, trainers are king.
Did you know that between October 2019 and October 2020, Pinterest analytics showed terms like “elegant loungewear” and “curvy athleisure outfits,” increase by five times and also “how to style joggers” increase by 10 times? In fact, we bought 80% more joggers during lockdown, and Google searches for the garments hit a 14-year high.
It is not surprising as we are having to work from home and are looking for comfortable, functional clothes that feel and look good. There is a distinct shift into more casual styling with loungewear hailed as the defining trend of COVID-19.