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PR Manager - luxury brand

Job Title: PR Manager - luxury brand
Contract Type: Full Time
Location: London, England
Salary: £50000 - £55000 per annum
REF: 3482_1636045013
Contact Name: Georgia Hanley
Contact Email:
Job Published: about 1 year ago

Job Description

I am recruiting a PR Manager for a wonderful luxury watch brand. You will be working closely with the Marketing Manager, implement the brand's communication strategy across all platforms within the local market (UK & Ireland), to include - product, brand awareness and customer acquisition, delivering tactical plans that will boost sales

Main Responsibilities will include:

  • Develop an internal (team and London boutique) and external (press, retailers) communication strategy, focusing on key messaging, product and partnership events
  • Create and deliver a yearly programme of PR events linked to key sponsorships that would successfully support the brand's key messaging
  • Working with HQ, ensure clear messaging and quality throughout in-house collateral and external communications produced
  • Ensure internal team are kept abreast of best practices and the latest communications
  • Maintain press clippings folders for archive, updating on a regular basis
  • Compilation and presentation of monthly activity reports for the brands teams and relevant HQ
  • Bi-annual statistical analysis of all editorial results for review, feedback and to set future objectives
  • Identify and facilitate new joint venture and partnership PR opportunities that are relevant for the UK/Irish market
  • Ensure PR budgets are managed carefully and in line with the brand requirements
  • Strengthen relationships for the brand with the key media, with daily communication and regular meetings
  • Respond to all PR enquiries quickly and efficiently
  • Act as an ambassador attending all necessary external events and ensuring first point of contact for all press enquiries
  • Be proactive, keeping relevant press/media aware of new developments at all times
  • Maximise editorial coverage through special stories - feature pieces and profile stories for the brands products, ambassadors, brand partners or friends of brand
  • Be aware of all product placement opportunities across all key media titles and platforms
  • Organise press trips, accompany journalists (on UK, Ireland and selected international trips) to ensure coverage is maximized in the UK
  • Invite, host and supervise press at UK and Irish brand events and sponsorships
  • Develop and manage influencer/celebrity endorsement for the brands in the UK on an informal level
  • Prepare press packs supplied by HQ and distribute accordingly
  • Write press releases for UK events and launches
  • Create and maintain close relationships with internal departments at HQ
  • English text proof reading for HQ
  • Attend product/press briefings at HQ whenever necessary
  • Attend the Sales Salon and conduct press appointments showcasing new products

Person Specification

  • Experience of working with PR for luxury brands (in-house or agency)
  • Degree level education with superb writing skills
  • Exceptional communication skills
  • Excellent attention to detail and organisational skills
  • Strength of character and calm under pressure
  • Capacity to multitask, be proactive and find solutions
  • Existing relationships with both press and VIPs
  • Knowledge of digital and social media PR
  • Team player with proven ability to build and maintain relationships
  • Driven, focused and willing to go the extra mile
  • Fluent in English, French an advantage but not essential