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Marketing Director Fashion Brand

Contract Type: Full Time
Location: London
Salary: £100000 - £150000 per annum + Amazing bonuses
REF: 4149_1678201891
Contact Email:

Job Description

A fantastic Marketing Director opportunity has become available to join my client, an established global fashion brand with a strong history and DNA. This is a brilliant opportunity for a creative, forward thinking individual with a proven track record working with strong fashion brands to come on board and really make their mark. You will be leading and inspiring a team in all aspects of marketing at this time where the brand is going through an exciting change.

Main Responsibilities will include:

  • Managing the Marketing strategy on a Global level
  • Lead, manage, motivate and develop the marketing team to ensure achievement of objectives
  • Understanding of the brands history, values, and DNA. Driving this through all channels.
  • Achieves financial objectives by preparing annual budgets, scheduling expenditures, analyzing variances and initiating corrective actions
  • Identify market trends and constantly strive to develop and re-appraise the marketing tools within the business to ensure they consistently deliver and maintain a competitive edge and advantage.
  • Provide market forecasts and reports through market research, analysis, interpretation of market data and competitor research
  • Drive strong customer loyalty/retention whilst devising strategies to recruit new customers. Provide strong consumer insights by adopting a customer driven approach, enabling senior management to identify with the customer and think about their needs, and at the same time, to ensure that the brand is effectively communicating in a way that accurately advertises what it has to offer to meet those needs
  • Develop procedures to measure the effectiveness of marketing programmes
  • Review market leaders and competitor strategies and methodologies to identify attributes of successful (profitable) campaigns, content types and delivery tactics
  • Maintain relations with customers by organising and developing specific customer relation programs
  • To drive the social media marketing strategy and content marketing
  • Drive visitor/footfall growth to support the business to deliver an aggressive growth plans
  • Work closely with other key stakeholders across the company to achieve the strategic objectives
  • Oversee the management of 3rd party and agency relationships
  • Direct team on copywriting for all accounts and campaigns whilst continuing to uphold and develop tone of voice.

Person Specification

  • Experience working in a high street fashion brand at Head of Marketing or Marketing Director level with a deep understanding of the industry.
  • Commercially astute with a solid understanding of multichannel retailing in a fast paced trading led environment
  • Excellent track record of achieving results through all channels
  • Able to demonstrate achievements/results based on detailed knowledge and use of customer insight, branding and the marketplace
  • Excellent cross-functional team worker with the ability to succeed in a fast-paced, entrepreneurial environment
  • Persuasive, creative and innovative thinker who can influence at all levels and has the confidence to challenge
  • High competency in project and stakeholder management
  • Strong leadership skills with the ability to build a top performing team who will effectively implement and deliver the marketing strategy and plan
  • Resilient and passionate about delivering results
  • Excellent planning, organisational and reporting skills
  • Excellent verbal and written communication skills
  • Strong presentation skills with the ability to communication clearly, effectively and inspirationally
  • Highly analytical and numerate with very strong attention to detail
  • Professional and proactive work ethic