Job Description
A unique Health and Wellness brand is looking for a Head of Ecommerce. The right candidate will play a pivotal role in transforming the digital presence and driving revenue. Significant experience at senior management level in direct-to-consumer brands, subscriptions, as well as proven expertise in high-growth ecommerce brands and marketplaces is an essential requirement.
Main responsibilities:
Lead the expansion of direct-to-consumer offerings in the UK and international markets.
Responsible for growth of subscription model in line with performance targets.
Build and mentor a high-performing ecommerce team. Identify and onboard talent to develop the brand ecommerce experience.
Take ownership of the website experience. Conduct rigorous testing and optimise the UX journey to drive conversions.
Implement best UX/UI design practices and stay updated with the latest trends and competitor behaviour and tech updates.
Oversee all ecommerce traffic generation efforts, digital, and performance marketing agencies.
Leverage data insights to enhance customer engagement and retention.
Build strong relationships with cross functional teams.
Continually improve SEO, using external expertise and implementing recommendations and best practices.
Ownership of promotional strategies and integration with Marketing Content Calendar.
Work with paid media agencies to drive and scale growth within defined targets.
Person specifications:
Highly commercial mindset with the ability to prioritise.
Energetic and positive with a solution focused attitude.
Analytically sharp with a creative mindset geared towards design problem-solving and innovative solutions.
A collaborative team player who also excels in independent settings.
Demonstrable experience working in start-up and scale-up businesses and relishes building and scaling.
Exceptional communication and presentation skills
Demonstrable self-motivation, a strong work ethic, and a proven ability to take initiative and lead a team towards success.
High energy, strong commercial acumen, entrepreneurial spirit.
