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Digital Marketing Manager - Fashion Brand

Contract Type: Full Time
Location: London, England
Salary: £60000 - £65000 per annum
REF: 3758_1652264021
Contact Email: joroberts@trprecruitment.com

Job Description


We are working with a fantastic well known Fashion retail brand who are searching for a senior digital marketing manager to join their fast-paced ecommerce team. They are looking for a team player with with substantial fashion experience in a similar role who can manage and drive the digital marketing for the business.

Main responsibilities will include:

  • Working with the ecommerce director to execute the digital marketing strategy
  • Taking responsibility for achieving digital marketing channel budgets
  • Management and optimisation of all digital channels including Affiliates, Paid Social, Display, PPC, SEO and email marketing.
  • Working closely with external agencies on all affiliate, bank loyalty and PPC campaigns.
  • Supporting the business' marketing strategy through digital and performance
  • Marketing tactics to deliver results that meet ROI expectations and boost incremental sales.
  • Develop and maintain relationships with top affiliates to grow the channel, using Affiliate Window, as well as engaging in conversation with our long-tail affiliates.
  • Report daily and weekly on digital marketing KPIs.
  • Work with the creative team to create engaging banners.
  • Input digital marketing spends into budget tracker for relevant channels.
  • Responsible for Daily/Weekly/Monthly reporting of all Marketing channel KPIs
  • Responsible for reporting and analysing all digital campaigns and adhoc activity
  • Managing/Challenge external agencies to deliver desired COS/ROI's against
  • budget
  • Managing external agencies to monitor incremental investment and returns where
  • required for trade
  • Manage new SEO agency and ensure PPC/SEO agency work together to optimise our digital marketing KPIs
  • Implement of all marketing campaigns across PPC, display, paid social, affiliates, third party partnerships, mail inserts and bank loyalty schemes
  • Implement new acquisition and retention campaigns across all digital channels
  • Budgeting
  • Work with Marketing department to set Campaign brand awareness KPIs for Digital channels
  • Devising strategy for the UK/Intl market that supports the Marketing Budget
  • Innovate and present new marketing platforms and strategies, trends and technologies



Person specifications:

  • Must have extensive online marketing experience.
  • Excellent communication skills, with both agency and in-house teams.
  • Experience working in a fast-paced business.
  • Have excellent written English and proof reading skills
  • A passion for fashion/retail and drive to grow.
  • Previous experience with copywriting.
  • Have digital marketing experience especially PPC, SEO and affiliates.
  • Be proactive in planning and driven by achieving targets.
  • Take initiative and be able to cope under pressure