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Communications Manager - Luxury brand

Contract Type: Full Time
Location: London
Salary: £70000 - £72000 per annum + Great bonus!
REF: 4369_1694423058
Contact Email:

Job Description

We are recruiting a fantastic opportunity for a Luxury watch brand. I'm seeking an experienced Communications Manager to be responsible for creating and managing a successful PR and Event strategy for the brand within the UK and Ireland.

Main Responsibilities will include:

  • Working closely with the Brand Manager and Head of Marketing, implement the brand's communication strategy across all media platforms within the local market, delivering tactical plans that will boost sales
  • Develop an internal (brand team and retail boutiques) and external (all media platforms)communication strategy, focusing on key messaging, product and partnership events
  • Create and deliver a yearly programme of UK PR events successfully driving extensive social and media coverage supporting the brand's key messaging
  • Compilation and presentation of monthly activity reports for the brands teams and relevant HQreporting
  • Bi-annual statistical analysis of all editorial results for review, feedback and to set future objectives
  • Identify and facilitate new joint venture and partnership PR opportunities that are relevant for the UKmarket
  • Ensure PR budgets are managed carefully and in line with the brand requirements
  • Strengthen relationships for the brand with the key media, with daily communication and regular meetings
  • Be proactive and strategic, keeping relevant press/media aware of new developments at all times, looking for new opportunities for brand placements at all times
  • Maximise editorial coverage through special stories - feature pieces and profile stories for the brands products, heritage, ambassadors, brand partnerships and events
  • Organise press trips, accompany journalists on all UK and international event activation's to ensure coverage is maximized in the UK
  • Create, develop and manage influencer/celebrity endorsement for the brands in the UK on an informal level
  • Identify new partnerships for the brand in the local market - including both 'friend of the brand' partnerships and relevant brand collaborations that continuously introduce the brand to new influential audiences.

Person Specification:

  • Minimum 5 years of working within PR for luxury brands
  • Demonstrate strength of character, resilience and ability to work well under pressure
  • Strong existing relationships with media (print, digital, social) including in luxury
  • Good knowledge and experience of driving digital and social media PR
  • Proven ability to create and produce high profile luxury events
  • Proactive, team player with proven ability to build and maintain strong relationships
  • An excellent understanding of the luxury market, with a clear interest and observation of other brand activations in this space
  • Ability to travel internationally
  • Strong celebrity contacts proven experience of working with influential agents for VIPs