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Area Manager - Beauty Brand - Berlin, Germany

Job Title: Area Manager - Beauty Brand - Berlin, Germany
Contract Type: Full Time
Location: Berlin, Germany
Salary: €60000 - €70000 per annum + bonus
REF: 2979_1596554874
Contact Name: Georgia Hanley
Contact Email:
Job Published: almost 2 years ago

Job Description

I am seeking an Area Manager based in Berlin, Germany for my client who is a luxury cosmetic company specialising in Make-up, Skincare and Fragrance. Established for over 25 years this company has a modern, on trend and confidence inspiring lead ethos. They are at the forefront of the makeup industry working with the world's A-list models, celebrities and designers.

Main responsibilities will include:

  • Responsible for leading a defined area of stores to deliver retail and service expectations through inspirational leadership, commercial acumen, striving for excellence, creating a culture, and delivering against profit objectives.
  • Accountable for the retail forecasts and performance for the area
  • Identify and execute opportunities to drive brand awareness, performance and market share within the area
  • Build and maintain strong relationships with Operational Marketing, Commercial, and Store Leaders to unlock opportunities for the brand
  • Set standards across the estate for executional excellence, supporting the development of processes and working cross-functionally to improve brand presentation and NPD moments in store
  • Work with the commercial team to shape the P&L of the region, from driving retail performance, to availability, through to investment choices, to deliver the best possible return on investment
  • Build High-Performing Teams to Achieve Retail and Service Expectations
  • Develop and deliver against the service strategy, maintaining service excellence across the area
  • Work in close partnership with Area trainer aligning on strategy to delivery the best results
  • Provide regular insight into competitor activity and retail environment to influence commercial activity and planning with the retailers
  • Support the preparation of forecasts and NPD expectations for the area
  • Work efficiently with Operational Marketing
  • Recommend realistic operational and service led improvements to influence positive impact on customer service in all stores
  • Manage and improve stock efficiency; flagging any inventory challenges and working with the Stockroom manager, National Accounts team and Customer supply chain to optimise supply
  • HR team to proactively manage any ER issues in the region and support the training of Business Managers to lead all ER in their own teams
  • Proactive Cost Management
  • Be accountable for the overall shape of the region P&L, including delivery of retail and all cost centres: staffing, T&S, testers/samples
  • Monitor, manage, and invest staffing resource to deliver the best possible return on investment
  • Maintain close management of T&S expenditure within the area,

Person specification:

  • Previous experience in a similar field management or multi-site role, with proven experience of building talent and managing P&Ls
  • Established relationships with department stores
  • Experience within a Premium/ luxury brand
  • Passionate about the beauty industry
  • Fluent English and German
  • Must be able to travel in country and abroad when necessary
  • Strong people focus; passionate about developing teams
  • Target-focused and results-driven
  • Excellent numerical and analytical skills
  • Effective communicator, both written and verbal
  • Excellent presentation skills and classroom delivery
  • Personable and approachable; able to build rapport quickly
  • Ability to influence others
  • Ability to manage multiple priorities and adapt to changing priorities
  • Team spirited