Head of Brand and Marketing

I'm thrilled to be representing a wonderful luxury womens ready to wear brand based in Manchester looking for a Head of Brand and Marketing. This brand celebrates empowering their customer with their statement designs, finest quality materials and exceptional craftsmanship to last and love a lifetime. You'll be responsible for managing the whole marketing team and driving our brand forward through all marketing campaigns globally

Main Responsibilities will include:

• Develop and deliver marketing plans and projects are on brand, budget and to deadline.
• Build the brand deck and guidelines to drive consistency through the business
• Lead the marketing calendar, ensuring key deadlines are met for campaign delivery and all marketing activities with an emphasis on paid, social, PR, influencer and content.
• Own all social channels; lead the planning, content creation, sign off process.
• Responsible for continually growing social channels and followings whilst increasing engagement, and growing a high quality email list.
• Lead and execute our global influencer marketing strategy from ideation and planning to identification and negotiating partnerships.
• Manage the day to day activity of the marketing team with a focus on development, motivation, and performance and support in the recruitment and expansion of the marketing team.
• Build, optimise and scale digital marketing campaigns (including paid) to deliver on a range of key objectives including ROAS, sign ups and returning users.
• Create new ideas and concepts for campaign and collection launches and present ideas to the team.
• Provide inspiration and direction for the teams in regular creative sessions.
• Challenge and influence at a senior level the direction of the brand, bringing ideas, inspiration and creative thinking.
• Monitor campaigns to ensure media spend is on track against monthly, quarterly and annual budgets.
• Work with colleagues to discuss the business objectives and requirements of projects and finalise ideas and concepts.
• Develop and lead the creation of all brand content assets including brand guidelines, creatives, graphic design and TOV.
• Coordinate all content from idea to creation including all graphic design work to ensure content is on brand and on time.
• Lead all photoshoots from concept to execution.
• Lead all strategic marketing and branding planning activities, including research, market mapping, customer segmentation, acquisition and retention planning.

Person Specification:

• Strong leaderships skills with 5+ years of experience managing a team of at least 5.
• 6+ years brand and marketing experience with a strong track record in developing and implementing successful marketing strategies having managed significant budgets.
• Experience managing partners and external agencies.
• Demonstrable success in improving the ROAS & scale of digital marketing investments.
• Experience working with influencer marketing programmes.
• A creative eye for design and confidently use the full Adobe suite.
• Strong copywriting skills.
• A clear understanding of social media platforms and their ever-changing algorithm.
• A creative heart and commercial head - bring a balance of both to help form campaigns that speak to our clients and drive sales
• Highly organised with strong project and time management skills and the ability to cope with several projects at once.
• Excellent communication skills - both written and verbally.
• Strong proficiency in Excel.
• Confident with figures and an analytical approach to work.
• Independent but enjoy working in a team and have a flexible approach to working.
• Extremely high attention to detail.