Job Description
We are recruiting a fantastic opportunity for a Luxury watch brand. I'm seeking an experienced Communications Manager to be Responsible for creating and managing a successful PR and Event strategy for the brand within the UK and Ireland.
Main Responsibilities will include:
- Working closely with the Brand Manager and Head of Marketing, implement the brand's communication strategy across all media platforms within the local market, delivering tactical plans that will boost sales
- Develop an internal (brand team and retail boutiques) and external (all media platforms)communication strategy, focusing on key messaging, product and partnership events
- Create and deliver a yearly programme of UK PR events successfully driving extensive social and media coverage supporting the brand's key messaging
- Compilation and presentation of monthly activity reports for the brands teams and relevant HQreporting
- Bi-annual statistical analysis of all editorial results for review, feedback and to set future objectives
- Identify and facilitate new joint venture and partnership PR opportunities that are relevant for the UKmarket
- Ensure PR budgets are managed carefully and in line with the brand requirements
- Strengthen relationships for the brand with the key media, with daily communication and regular meetings
- Be proactive and strategic, keeping relevant press/media aware of new developments at all times, looking for new opportunities for brand placements at all times
- Maximise editorial coverage through special stories - feature pieces and profile stories for the brands products, heritage, ambassadors, brand partnerships and events
- Organise press trips, accompany journalists on all UK and international event activations to ensure coverage is maximized in the UK
- Create, develop and manage influencer/celebrity endorsement for the brands in the UK on an informal level
- Identify new partnerships for the brand in the local market - including both 'friend of the brand' partnerships and relevant brand collaborations that continuously introduce the brand to new influential audiences.
Person Specification:
- Minimum 5 years of working within PR for luxury brands
- Demonstrate strength of character, resilience and ability to work well under pressure
- Strong existing relationships with media (print, digital, social) including in luxury
- Good knowledge and experience of driving digital and social media PR
- Proven ability to create and produce high profile luxury events
- Proactive, team player with proven ability to build and maintain strong relationships
- An excellent understanding of the luxury market, with a clear interest and observation of other brand activations in this space
- Ability to travel internationally
- Strong celebrity contacts proven experience of working with influential agents for VIPs
