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PR Manager Women's Luxury Brand

Job Title: PR Manager Women's Luxury Brand
Contract Type: Full Time
Location: London, England
Salary: £40000 - £50000 per annum
REF: 2581_1568723309
Contact Name: Val May
Contact Email:
Job Published: about 2 years ago

Job Description

This is an exciting opportunity to join an established brand as it continues to grow. Our client is looking for a PR Manager to execute, lead and manage multiple projects at one time within a small team. The right candidate will have established connections within the media, using both traditional and modern practices within PR. The position is open to full or part-time for the right individual.

Main responsibilities will include:

  • Develop, drive and implement the company's PR and marketing strategy, consistent with the existing and potential client base.
  • Strategically develop brand positioning and awareness through fostering and maintaining excellent relationships among press, media, and influencers.
  • Write media materials including press releases, biographies, fact sheets, features, and digital content.
  • Identify opportunities for product placement and collaborations.
  • Maintain close relationships with the trade press, and build a reputation in the wider national media, update and maintain a database of journalists.
  • Ensure up-to-date knowledge of all trade press, papers and magazines and collate press coverage/ compile campaign reports.
  • Build and maintain relationships with client PR contacts, celebrities and magazines.
  • Provide training to the team on communications skills and message delivery.
  • Maximise positive news flow around campaigns, and brand partnerships.
  • Ensure the creation, scheduling and publishing of content on all brand social media channels ensuring the tone of voice and brand identity are maintained to the highest standard.
  • Provide ongoing insights and creative ideas to promote e-commerce optimisation and website development.
  • Create written, graphic, and video content that promotes audience interaction increases audience presence on company sites.

Person Specifications:

  • 5 Years' experience with a high fashion and luxury brand
  • Thrive in a challenging and fast-paced environment.
  • Excellent writing skills
  • Strong organisational skills
  • A proactive and diplomatic attitude
  • Ability to work under pressure, prioritize tasks and meet deadlines within a small team.
  • Someone business-minded but with a creative eye and the ability to communicate with peers, press and clients.
  • Strong working knowledge of all media sectors but particularly the press, marketing, and creative media.
  • Fluency in major social media networks. Computer proficient with Microsoft Office, Adobe Photoshop.
  • Strategically minded with the ability to negotiate to get the best deals and results for the company
  • Positive can-do attitude, personable and a self-starter who works on own initiative.