Did you know your LinkedIn profile is more than a CV – it’s your first impression and quite often is seen before or alongside submitting your CV.

 If you have not updated your LinkedIn in a while, take this as your sign to do a quick refresh…

 Your LinkedIn profile is doing a lot more work than most people realise. It is not just a place to park your CV. It is often your very first impression, and in many cases it is seen before your CV, or at least at the same time as your application.

In a market where hiring teams and recruiters move quickly, a strong profile can be the difference between being remembered and being overlooked. Sometimes companies even cross check your CV with your LinkedIn!

 This matters even more if you work in a head office role, especially in fashion. Whether you are a Designer, Buyer, Merchandiser, Garment Technologist, Account Manager, or part of a wider commercial or product team, your profile should quickly communicate who you are, what you do, and what you are known for.

 It’s all in the detail - A well-written LinkedIn presence helps you tell a clear story across your roles, categories, and key achievements, rather than leaving someone to piece it together from job titles alone. It can also be a great place to show your product areas, your market level, and your taste. The right details make it much easier for someone to understand where you sit, what you have exposure to, and what kind of business you are most suited to.

 Reach - The other advantage is reach. A strong profile helps the right opportunities find you, not just any role. When your headline, summary, and experience are aligned, you are far more likely to appear in searches for the work you actually want. It also means that when someone clicks onto your profile after an introduction, a message, or an application, they can immediately recognise your strengths and where you add value.

 About - Start with your headline and make it specific to your function, market, and category focus. Then revisit your “About” section and sharpen it so it reads like a confident introduction, not a list of generic traits.

 Location & Industry - Check that your location and industry sector are correct, and add key achievements that show impact, not just responsibilities.

 Recommendations - If you can, request a couple of recommendations from people who have worked closely with you, and make sure your profile photo feels professional and current.

 The goal is simple: make it easy for the right people to understand you quickly. Your next role or collaboration might already be looking for someone like you, so when they land on your profile, make sure it tells the right story.